Guide To Sell on Walmart Marketplace: Expand Ecommerce Business

Walmart marketplace presents its sellers with unmatched digital space to make sales. the platform has more than 255 million customers and has offered 45 percent hump in the Walmart U.S. marketplace in FY 2024. Also, the marketplace does not ask for any fee for set up while Walmart seller get to tap into 4 international markets like the US, Canada, Mexico and Chile. Selling on Walmart is further simplified because of Walmart Fulfillment Services that supports easy delivery for customer satisfaction. It provides a great shopping experience to the customers with products from multiple categories to choose from. Walmart online marketplace is such a tempting platform to make sales and this blog is gives you the perfect strategy to grow your business there.

Understanding Walmart Marketplace  

Walmart marketplace is a sales platform where sellers can sell products belonging to different categories. Owned by well-known wholesale brand Walmart, the online marketplace gives third party sellers a space and access the millions of existing customers of Walmart store. Though, the Walmart third-party sellers have to face a stringent entry process, on crossing the bridge they enter a marketplace which is less crowded (with sellers) and offers a world of opportunities to grow. The Right strategy paired with compatible tools makes it easy to sell on the Walmart marketplace.

What Brings Sellers to Walmart Marketplace?  

Walmart as a marketplace offers an immense pool of opportunities and features to its sellers that bring sellers to the online marketplace. The features are such that they are definite to increase the sales and profits. Here's the index is features:

1. Loyal Consumer Base  

Customers are the breaking and building chain of any business, be it online or offline. Walmart offers a consumer base which is not just huge but also loyal towards the platform. This increases the probability of repeat customers and ensures constant flow of income for sellers. Hence, sellers do not have to make constant effort of attracting new customers.

2. Secure Platform of Sales 

When selecting an online marketplace, security is unquestionably one of the most important considerations. It is crucial to choose a location that offers its sellers increased protection because cyberattacks can occur at any time. Walmart is aware of its significance. All of the seller and buyer data and transactions on the Walmart Marketplace are safeguarded.

3. No Regular Fee  

Walmart adheres to the philosophy of "Pay when you sell". Sellers generally have to pay monthly fees for keeping the inventory of the products listed in the Marketplace. Walmart's marketplace, however, is quite different. The fact that there are no fees associated with managing the services surprises the sellers. There aren't any unstated costs.

4. Seller Support  

Being one of the largest and most well-known sales platforms in the world, Walmart has established an amazing online infrastructure. Additionally, its sellers receive first-rated service from its vast network. There is a customer support service available at all times, from monitoring tax collections to overseeing inventory.

5. Better Visibility 

A large audience increases the likelihood that consumers will see the product. As a result, there should be less rivalry and higher revenue, which is ideal for any online seller. Walmart receives millions of site visits everyday, and sellers can capitalize on this chance to expand their sales.  

6. Clarity with Data

Walmart gives its sellers precise data and insights about overall sales performance. With more flexibility and reach, its marketplace presents a significant opportunity for multichannel selling. Walmart gives its sellers a clear view of the sales, revenue, growth etc. that gives the seller a clear view of their business performance.

How to Get Started Selling on Walmart

Since you know what is Walmart and the benefits that it brings for the business, you need to know how to enter the marketplace. Here's a step-by-step breakdown of the process:

Step 1: Get done with the Minimum Qualifications  

In order to be a seller on the Walmart marketplace, you have to meet the minimum requirements for that you need:

• A license number or business tax ID (not an SSN)
• Supporting documentation to confirm the identity and address of the business
• Proof that you have previously sold goods online, such as through another marketplace or e-commerce site
• GTIN/UPC GS1 Company Prefix Numbers for Products
• Items that don't violate Walmart's policy on prohibited items
• Mechanism for fulfillment that allows returns (like Walmart Fulfillment Services)

Step 2: Make a Seller Account

Sellers need to create an account at Walmart Seller Central for which they need to:

• Visit Walmart's seller registration page.
• Input seller name, company name, phone number, email address, and preferred password.
• Go over the terms and conditions and accept them.
• Click "Create my account."

Step 3: Get the Business Verified

After this, the seller has to log into the seller's account and get the business verified. For that sellers need:

• US Tax ID number (TIN)
• Yearly gross merchandise value (GMV) range
• Highest performing category (i.e. the most common category of your products)

It may take up to two business days to verify a business.

 Step 4: Verify Payments Option 

In this step, the seller has to verify the options for payments of their business. Sellers get three options based on their location:

• Marketplace Wallet
• Hyperwallet
• Payoneer

Now, follow these steps for payments configuration:

• Click on the "Get paid" button that appears on the top of the screen of the seller's homepage.
• Choose the payment processor of your choice.
• You need to adhere to the instructions to complete the payments process.  

Step 5: Shipment Settings

Next step is shipment. Walmart ecommerce fulfillment is one of the key factors why customers opt for the marketplace. Here's how sellers can set up a Walmart fulfillment center:

• Click the Get Started button after selecting the Simplified Shipping Settings option from the seller site on the left side of the screen.
• From the setup screen, choose your shipping region and the shipping carriers you want to use.
• Choose the fulfillment center or centers of your choice.
• Click Create after finishing the setting.

Now, your account is all set for listing the products to proceed with selling.

What Makes Walmart Marketplace Different from Amazon?

Walmart Order Fulfillment  Solutions

After knowing everything in detail, you need to know the Walmart order fulfillment solution that can effortlessly deliver the products to your customers after Walmart online ordering. Here's a view of the ecommerce fulfillment solution:

1. Self Fulfillment 

Self fulfillment, as the name suggests, refers to the fulfillment of Walmart order by the seller themselves. In this case, the seller handles everything from storage, packaging to the final shipment and delivery. It is suitable for small sellers who have just started their online selling journey but does not serve the purpose who wish to grow their online business in long term due to error prone nature.

2. Walmart Fulfillment Services 

Walmart Fulfillment Services (WFS), is a fulfillment service that handles order fulfillment, refunds, inventory storage, and even customer support for Walmart sellers. Walmart Marketplace sellers may focus on other parts of their business while Walmart's vast fulfillment network takes care of order selection, packing, and shipping. 38% of Walmart sellers use WFS, despite it being a relatively new feature offered by the company.

3. 3PL (Third Party Logistics) 

3PL refers to third party organization covering the need of fulfillment for your orders. Most of the 3PLs support multi-channel fulfillment wherein sellers can deliver orders from multiple sales channels. Walmart marketplace integration with 3PL helps the business with multiple business-related tasks. Also, 3PL integration makes Walmart marketplace automation possible for streamlined order management.

Selling in Walmart Marketplace is the Key to Growth Doorways 

Walmart as a marketplace offers immense benefits and sellers with the right strategy grow their business not just in the US but in different places of the globe. For that they would require third-party fulfillment option which will deliver their goods across the world. For 3PL integration, your business requires MapMyChannel that can handle 3PL integration along with inventory management, order management and fulfillment process to streamline the tasks so that sellers can focus on other crucial tasks related to business.

Stay tuned to MapMyChannel for the latest updates about Walmart marketplace. If you have any questions or need help, feel free to Contact Us. We’re here to support you every step of the way!

To know more about Walmart, please check out our other blog.