AI in Bigcommerce: How AI Is bringing Change To eCommerce Industry

BigCommerce sellers worldwide have been facing multiple challenges in various areas, including customer acquisition, cart abandonment, cybersecurity, and market saturation.  For everlasting problems like these, technology is the only solution. In this case, the trending and rapidly growing Artificial Intelligence is the answer. An AI solution has made its way into multiple areas of life, including the eCommerce business. Especially when it comes to the BigCommerce store, digital intelligence has significantly altered the marketplace's dynamics. This blog will allow you to discover the present and future of AI in BigCommerce marketplace. So, stay hooked! 

How is BigCommerce the best for AI Integration? 

The BigCommerce marketplace has never been too rigid for its sellers, providing flexibility and a better scope for integration of new technology. Also, the ecommerce marketplace has developed AI automation solutions within, to support sellers coming out of the loop of low sales and narrow profit margins. The primary factors that make AI and BigCommerce such a great match are:

• Ease of Use: The user interface of the sales channel is really simple for users to understand hence the BigCommerce AI Integration is easy to implement and inculcate.
• Customization: This feature of the BigCommerce eCommerce platform allows sellers to make changes on the store according to their will, without having to employ a professional developer. This gives flexibility to the business for adapting to new technologies. 
• Scalability: The eCommerce platform offers a great deal of scalability. AI integration will not just foster the same but also add new dimensions to it. Along with this, it can add up better strategy and efficient processing for better business output. 

BigCommerce AI Integration Drives eCommerce Business Transformation  

eCommerce AI integration brings a noticeable improvement to the business with simplification of extensive processes like inventory management, order fulfillment and data analysis. Here’s how it can bring transformation to the business: 

1. Customer-Centric Store

Consumer is the king in today’s market and AI integration into BigCommerce businesses gives a way to bring better experience to them with personalization of the store. The same is implemented by accepting requests, suggestions and other details using the AI-powered BigCommerce personalisation tools. These tools bring in the expertise that gives way to better customer retention. 

2. Automation for Efficient Consumer Support 

Customer support needs to be provided 24*7 and chatbots can provide service throughout, without getting tired. They are also helpful in lowering the workload for sellers by answering all the minimal queries like order status. So, sellers are able to focus better on selling and marketing rather than just staying there as a consistent consumer support. 

3. Marketing and Advertising 

Now, this is the most crucial part where BigCommerce integrations of AI play a major role. AI tools help to generate the perfect marketing strategy with campaigns which allow the sellers to increase the return on investment. Also, the tools are able to study the consumer behaviour and their purchasing trends for better analysis of future demand. 

4. Effective Inventory Management System 

Inventory replenishment patterns are noted by the AI integrated tools which gives sellers an insight for centralized inventory management. So, they can avoid stockout and under-selling to provide customers with efficient service and rapid response. Also, consumer loyalty can be built with this. 

5. Dynamic Pricing 

Pricing makes the biggest impact on a buyer's decision and static prices can impact business in negative ways. On the other hand if BigCommerce API is integrated with an AI chatbot that allows dynamic pricing strategy changing according to the market, buyers will be attracted from the competitive pricing and sellers will be able to win over the competition. 

How Does eCommerce Operations Simplify with AI Incorporation? 

Here’s how AI in BigCommerce benefits businesses: 

1. Data-Driven Decisions

Because AI can help store managers gather and analyze a lot of data, it has a lot of potential for them. eCommerce businesses that include AI algorithms in the analysis are able to make better decisions. Their pricing, product offers, and marketing campaigns are all aligned together to produce best in class output. Also, they are able to get competitive advantage over other businesses in the market. 

2. Higher Conversion Rate

Sellers can attract better sales and conversion rates with personalized product recommendations and dynamic pricing. The AI tool can create a personalized shopping experience. This will be on the basis of customer preferences to improve engagement while promoting repeat business for higher profitability. 

3. Improved Operational Efficiency 

Order fulfillment, inventory management, marketing automation, and even customer care are just a few of the back-end operational tasks that AI automation solutions optimize for an online retailer. By using AI-based data, retailers can also lower costs while increasing efficiency in supply chain management optimization, inventory forecasting, and logistics. Store owners will thus be able to focus on strategic projects or business expansion since the automation of repetitive tasks, such as workflows, will save them a significant amount of time and money.

4. Customer Retention

Improving customer retention strategy is important for AI-powered eCommerce businesses. The system can detect the customers who might not be willing to make the purchase. It can boost sales by giving them discounts. Also, online stores use personalized promos and messaging, which help with long term promotion of relationships with AI-based customer segmentation. 

AI-Based Features of BigCommerce

Future Trends of AI in Bigcommerce

The future holds fresh wave of AI advancements in the field of ecommerce. Here’s a brief view into the same: 

1. Voice Commerce 

As Alexa has gotten popular, people are becoming used to voice assistants and AI-powered tools that allow them to search using a voice command. The same is the future of AI in eCommerce. Sellers on the BigCommerce sales channel need to prepare their product descriptions such that it is supportive of metadata. 

2. Augmented Reality (AR)

Seeing the thing in your space but purchasing it online? That is AR's magic. AR improves the shopping experience. This is done by allowing consumers to virtually try on products like sunglasses or a furniture piece in their house. Integrating AI-powered solutions with BigCommerce can help sellers’ stores stand out.

3. Supply Chain Management 

E-commerce depends heavily on a streamlined supply chain. AI makes sure that stock levels are maintained well to satisfy demand, speed up delivery, and improve inventory forecasting. In addition to increasing operational effectiveness, this maintains client satisfaction by providing prompt, dependable service.

The Final Word

While BigCommerce's sales channel offers such great AI tools and scalability in the long run, sellers need to make sure that their base is set for the incorporation. Now, you might wonder what exactly the base is. The basics are in automation. Firstly, to handle the operations well, you would require an API-based integration application that helps out with inventory, order fulfillment, and 3PL integration. Once the business can effectively manage these, then AI incorporation is not a far-off deal. 

BigCommerce + AI + MapMyChannel = Unstoppable growth.

AI is reshaping BigCommerce - and MapMyChannel makes it effortless to sell everywhere! Contact Us to know about our integration plan with Bigcommerce.

Artificial Intelligence in eCommerce FAQs

1. Will AI help me with customer service? 

Yes, definitely. Sellers who incorporate chatbots and an automated inventory management system can provide a better service to their customers. ‍

2. How will AI help with the improvement of store performance? 

AI can assist sellers for better store performance by giving consistent service and answers to buyers while maintaining stock and data reports for best-in-class delivery. 

3. Is the BigCommerce Store open for AI integration and automation 

Yes, the store is compatible with AI integration while having some tools developed within the platform. Also, sellers can use applications like MapMyChannel to support automation for their store.