Amazon adds “Add to Delivery” Feature for Prime Members in US

Amazon sales channel has always been a step ahead in serving customers and bringing them the best possible experience. In line with this, they have come up with a much-needed feature on their application - “Add to Delivery”. While this feature might look like a usual application update, it is not! This is a super useful and consumer-centric feature that allows customers to commit mistakes and still get the best deal on their favourite products. Now, you are confused and eager to know what it is! This blog is going to explain everything about the latest feature on the Amazon store.

Amazon Online Shopping Simplified 

Many times, customers forget to order a thing or two while placing a large order. As it strikes their mind, they feel helpless as the next order might need additional delivery fee or come separately which is a further inconvenience. 

Add to delivery feature is a solution to this ever-existing problem as buyers get to add eligible additional items to the existing order by simply clicking on the button. Hence, there is no need to pay additional delivery or keep track of the order separately, driving ease in Amazon Shopping. Also, in case of a change of mind, consumers can simply go to the undo option to remove the item. 

Brief Breakdown of Add to Delivery Feature

There are certain benefits of this feature listed below: 

1. Time Saving

Consumers do not have to place a different order altogether and go through the lengthy checkout process. Along with this, the delivery gets aligned and no separate tracking is required by the consumers.  

2. Prime Members

Consumers across the United States with prime membership have this feature on their application as of now but since the launch it has been used 50 million times. Now, Fulfillment by Amazon will deliver the US Prime members quickly and efficiently. 

3. Undo Option

This is the most amazing part of this feature as customers will not just be allowed to add their order to delivery but also have an option to undo the same. This fosters a seamless Amazon prime shopping experience for customers. 

What Sellers Should Know About the Update?

As a new feature comes on the Amazon Shopping App, sellers need to prepare their store to enable better sales and effective customer service. Here’s what they need to do: 

1. Inventory Optimization

Customers would order faster and more so stocks need to be updated with Amazon FBA for smoother and faster delivery of goods. Also, this will increase the chances of the products being eligible for “Add to Delivery”. 

2. Mobile Optimization 

Sellers need to keep in mind that this feature is compatible with mobile applications so their product listing has to be mobile friendly even if they are looking at multichannel fulfillment. Amazon Prime Shopping experience will also improve with this. 

3. Bundle and Promote

Get an application to bundle the products virtually, looking at their compatibility. Then go ahead to advertise them together and promote sales along with the utility of this feature. Also, an automated FBA store will be helpful in this bundling and promotion. 

4. Amazon Advertising 

Also, using advertising tools along with the Amazon fulfillment services is a great idea to increase attraction and conversion. Make sure to advertise related products or the ones that exist in the consumer purchase history already. 

How This Feature Could Affect Sellers?

This addition on the sales channel will have a definite impact on the sellers. Here’s how it would go: 

1. Lower Cart abandonment 

Customers tend to abandon cart thinking they will add something later on, and end up leaving all the items in the bag for days. Now, they can place the order and simply add the additional items to the delivery with one option. 

2. Consolidated Orders 

For many sellers, sending and packing small orders cost more so this feature will allow them to get bigger orders and bulk shipping would help them maximize the profit to the best level. Amazon FBA sellers will have cost optimization benefits here. 

3. Better Visibility

The products which would be eligible for “Add to delivery” will rank higher as they are more convenient for the consumers to order. Sellers can grab better attention towards their products and get the same fulfilled through Amazon FBA. 

Final Thoughts

This is a much-needed feature which would go on to expand further in the global market in future. It provides flexibility to the consumers as the biggest advantage. It is a step towards betterment of consumers while sellers get to increase their conversion and lower the cart abandonment rate. Apart from this, with the right strategy and marketing, profitability increase and cost is well optimized. Especially around the holiday season this feature will serve great purpose. It is around this time that customers order so much and forget some other stuff. So, this feature will be of great help and give them better time to celebrate rather than worrying what needs to be ordered more. To get such updates regularly, stay tuned to MapMyChannel.