Black Friday Checklist: Tips and Strategies for BFCM in 2025

Black Friday and Cyber Monday (BFCM) Sale is the most awaited one, for both buyers and sellers. This sale calls for the craziest offers of the year, in 2024 itself US consumers spent around $241.4 billion in the holiday sales posing a great opportunity for the sellers to make the most out of their ecommerce business. Every opportunity calls for planning prior to execution, so here is a blog that can help eCommerce sellers to prepare their stores/ businesses for upcoming Black Friday 2025 deals. Get a hang of preparing to nail the sale this year with double the sales and higher profit. 

Strategizing for Black Friday 2025

Setting up a clear strategy before Black Friday and Cyber Monday sale keeps you ahead of the competition cause let’s be real, they are also going to step up with their A game. Here’s what you can do: 

1. Soon to Go Out of Stock 

This is a very powerful phrase that will instantly create a sense of urgency in the head of the consumer. Hence, they will be lured to make the purchase as soon as possible. Today, the FOMO (fear of missing out) motivates a lot of people to check out instantly. Now, sellers need to make sure that their stock is up-to-date at all times; this only has to be a gimmick that attracts buyers, not a scenario that creates a mess for your business. 

2. Easy to Access Discounts

Buyers definitely come for discounts, but if they are difficult to access or find, they get frustrated and leave without a purchase. To fix this, sellers can create a rather simple discounting strategy and give out promo codes or coupons to allow buyers to get a deal in a rather simple way. Also, small popups also work fine enabling the visitor to apply a discount to their cart in one go. Make sure to create special offers for first-time buyers. 

3. Use Product Bundling 

This is one of the best strategies, tried and tested for proven results, is virtual bundling. Sellers need to create combo offers for their customers. This can include two or more products that complement each other or simply different variations of the same product, to give out as gifts in this holiday season. This gives sellers a higher AOV (Average Order Value) and consumers get more for a cheaper price. Also, sellers save on transportation costs associated with the delivery of different products separately. 

4. Optimize the Fulfillment Workflows

Sellers need to make sure that their fulfillment space is stocked with enough inventory and that the most popular products are conveniently accessible for faster selection and packing, whether the business is using a warehouse or not to fulfill the orders. During the BFCM 2025, you will probably receive a surge of orders, so you need to prioritize your orders as you see fit, then group them for added convenience.

5. Offer Simplified Reverse Logistics 

Now, this might not be the most favourite part for the sellers, but this definitely is necessary. So, offering a smooth flow of reverse logistics will allow you to maintain consumer reputation even in the busy days. As a seller, you too would want customers to shop again, and not just in BFCM sales. This is where a streamlined customer service would come in handy. Offering easy and hassle-free returns will bring repeat business, the ultimate goal of a business. 

6. Artificial Intelligence for Better Shopping Experience 

AI can be a major weapon for sellers on eCommerce websites these days, also this can be the best of all Black Friday Sales Strategies. AI tools can be used to study consumer behaviour, sales patterns, and trends to create a BFCM offer that is profitable to the business yet the most promising one for the consumers. Also, AI allows digital business owners to prepare Black Friday marketing ideas and campaigns that target the right consumer and bring out the best returns on investment. 

Steps to Prepare for Black Friday Sale

Stay AWAY from These Mistakes

Along with the Black Friday preparation, sellers need to make sure that their store is not making certain mistakes that can hurt the sales and overall performance of the business during this season. Have a look at the mistakes to avoid: 

1. Never Undermine Website Traffic and Performance

There are two types of people that a seller has to target when there are sales around the corner: the one’s who are already there in the store and then others ones who are new. Most of the sellers make the mistake of focusing on the new consumers. They need to make sure that their existing customers get a reward for their loyalty so that they do not go out to other brands while you are busy attracting a fresh set of buyers. 

2. Neglecting Mobile Optimization 

Mobile eCommerce is the most prominent way of buying goods online for consumers on different sales channels. Neglecting this would be a great loophole in perfectly drawn Black Friday strategies. Sellers will lose sales, hurt brand image, and miss opportunities that will further damage SEO. Placing the right icons and buttons in the right place on screen is also needed, so the attention goes to the right place. 

3. Offering Impractical Discounts 

By offering impractical discounts, it means offering prices by hurting the profits. This can work for a time or two, but finally, it will lead to a major loss that will be hard to recover from. Also, low cost sometimes is taken as a lower quality product, which would depict a wrong image of the brand. So, make sure that the discounts do not slash the profits such that sales lead to a loss rather than profits. 

4. Insufficient Stock 

Inventory management plays a critical role during sales season as stock goes in and out on two times the speed compared to normal days. To fulfill the requirement, stocks need to be tracked in real-time, and reverse logistics need to be sorted out (with 3PL integration preferably). So, the business does not suffer due to a lack of inventory or even dead inventory. 

Conclusion

BFCM sales are coming up in less than a month, and sellers have a lot to prepare for. From stocking up on the best sellers to optimizing description and inventory management. But wait, do you know what is your Best Seller? If you do, go ahead and stock it the most, and if not, then simply go to the MapMyChannel application and find out the products that your consumers like the most. On top of that, if managing inventory is difficult, look for an API-based plug-in to integrate and automate the same. Make sure that the application also supports order management and has additional features like virtual bundling that help with higher AOV. So, go ahead and integrate to rock this holiday season!