OpenAI Introduces “Shopping Research” Feature In ChatGPT

ChatGPT is all set to become a personal shopping assistant for customers shopping online. Their latest tool, called ‘Shopping Research’, is designed to simplify online shopping for customers. Gone are the days when customers searched through different websites to choose the best products. Now, the AI bot of OpenAI will do all the shopping searches for consumers while they enjoy the best products at their fingertips. It will:

• Discover new products
• Compare Items side by side
• Find Lookalikes
• Choose Gifts
• Find the best deals and a lot more… 

Well, we had it coming! The rate at which people are relying on OpenAI’s ChatGPT for their day-to-day decision-making is no wonder the company has trained the software to help people with online shopping. This is certainly going to change the dynamics of the eCommerce industry. Let’s discuss the effects on sellers and what changes can be made by them to have a better hold over the market with the latest innovation in the scene. 

Key Highlights: Shopping Research Tool

Sellers need to understand what will happen as this update comes into effect. Here’s a list of highlights: 

1. Personalized Recommendations 

ChatGPT will create a unique list of recommendations, curated according to the prompt. This will not be the usual keyword-based search, but will actually offer results based on interest and lifestyle. 

2. Details of Product Information

Every product recommendation presented by OpenAI’s innovation will come with the details and insights into the item. So, buyers will be able to compare and choose the best for themselves according to their needs. 

3. No Ads Blocking the View 

Normally, the ecommerce marketplaces and websites are loaded with advertisements. These advertisements create a hindrance for the customers and ruin their shopping experience. The interface of ChatGPT does not allow advertisements, and hence the experience is uplifted. 

4. Direct Purchase Links

Once the customers have opted for their preference, they need not go and search on the internet to buy the products. ChatGPT application provides the customers with related links for a smooth buying process. 

5. Trustable Results

The AI-based application is built in a manner that it checks and cross-checks the query on multiple sources before actually making the suggestion. Hence, the data and results produced by the same are reliable. 

Impact of Shopping Research Tool on E-commerce Sellers

Ecommerce sellers are definitely going to be affected by this latest innovation of OpenAI in their AI applications. Here’s what changes: 

• Detailed Product Comparisons: The consumer is able to make a smarter choice when different parameters are all displayed in a single compilation.
• Automation of Customer Experience: By serving as a digital sales adviser, ChatGPT lessens the workload of sellers. 
• Finding Weak or Missing Product Content: The AI finds flaws in product descriptions.
• Improved Positioning Against Rival Products: Price, feature, and review comparisons provide brands with an edge over competitors.
• Creation of Market Insights Based on User Requests: This data helps with campaign and product development by identifying the most searched product features.
• More Effective Use of Marketing and Advertising Budgets: Because users make decisions more quickly, conversion costs go down.
• Enhanced Brand Visibility on AI Platforms: Products can now be found on ChatGPT and other AI-based platforms in addition to search engines.
• Reduced Operational Burden: Customer service staff can concentrate on more important concerns as pre-purchase query declines.

How to Use? 

Though using ChatGPT as an assistant is pretty easy, this is a detailed process of shopping research on GPT: 

Step 1: Research

Firstly, the customer needs to ask the chatbot a question from the AI assistant with complete details on what they exactly want. For that, they have to click on Shopping Research from the (+) menu. Here, they can type their prompt or query. 

Step 2: Describe the Need

Once they enter the shopping search, customers can enter their needs for the product, describing its features like price, colour, or material. This needs to be precise, as a well-explained prompt will allow the algorithm to search the product better. 

Step 3: Personalize the Guide

After the first prompt, ChatGPT will come up with certain recommendations. If the customer actually likes it they can go on with it. If not, they can add information like preferences, use, and insights that can lead to better outcomes. 

Finally, the customer will receive the kind of suggestion they want from the chatbot. 

Tips for Sellers

While anything new comes into the industry or market, sellers need to upgrade their site, platform, or the content posted by them about their products. This time, they need to make the following changes: 

• Sellers first need to work on their product content quality. The content posted by them needs to contain all the features of their products in clear bullets and pointers so the algorithm can read the same. 
• Make sure that the customers from your brand have reviewed the product because that is a more trustworthy source of information. Also, their reviews need to highlight the uses of the product
• eCommerce sellers need to standardize the product listing across marketplaces, including everything from price, inventory, and description to titles. 
• Creating a clear image of the brand and the associated story is equally important, as ChatGPT also weighs it in its answers 

Conclusion 

Change is the only constant factor in life. Ecommerce industry will keep evolving and changing, sellers just need to follow the lead and make sure that their business does not fall behind. Such innovation simplifies buying and improves the shopping experience for customers, posing a great opportunity for the sellers to grab better conversion rates and higher sales. For more such industry updates, stay tuned to MapMyChannel!