Selling on Etsy Simplified for Beginners

Etsy has changed the way handmade goods and art pieces are sold. It has created a dedicated online space for the artistic heads to make sales and purchases. With over 86 million active buyers, the Etsy sales channel is an excellent opportunity for creative people creating unique works for true art admirers. For those who don't know, the Etsy marketplace sells handmade, vintage, artistic, and exceptional products, unlike the typical mass-produced ones. Etsy selling for beginners can be really overwhelming. To counter those emotions and solve all those problems running around in your head, this blog explains everything bit by bit.

The Selling Process on Etsy Explained

This is a pretty straightforward process that involves only three steps, as mentioned below:

Step 1: Etsy Shop Set Up

●     First, visit Etsy and click “Get Started". Then go ahead and sign up with your preferred email or Google/Facebook/Apple account.

●     Further, select the shop’s language, country, and currency for transactions, and provide the respective bank details.

●     Give your shop a creative name in 4-20 characters that depicts your products.

Step 2: List Your Products Effectively

●     Now, since the shop is created, go ahead and click on “Add a Listing” in Shop Manager

●     Upload high-quality images of your products and describe the traits in detail.

●     Make sure to use relevant keywords and mention a competitive price.

Step 3: Launch

●     Publish the product listings and create an appealing page for the customers.

●     Fulfill orders on time and make a point of taking customer feedback.

Voila! How to have a successful Etsy shop is no longer a question mark!

Etsy Do’s and Don’ts to Remember

Every online marketplace has its own audience, the way sellers operate, and the overall do's and don’ts for selling on Etsy. Here’s a brief list of the same for sellers to make sure that they are selling right on the sales channel:

Do’s

●     Make it a point to answer the customer's queries politely and promptly.

●     High-resolution images MUST be included for every product in every listing.

●     Following Etsy’s rules and policy regulations should be your priority, no matter what

●     Pricing has been in accordance with the competition and, of course, the effort put into the piece.

●     Marketing the store and its products is a MUST because no one else will do it for you.

●     Find errors and issues in the product yourself, even before the customer.

●     Make sure you brand everything, from packaging to the final products, to leave an impression on the customer's mind.

●     Add every possible detail in the description so the customer does not have to reach out for basic information.

Dont’s

●     Never spam you or your customers with messages, images, or even sales. They might end up blocking you.

●     Never place a bad or low-quality image on any of your products.

●     Maintaining uniqueness should be your top priority because nothing is worse than copied products on Etsy.

●     Do not cut costs while delivering a cheap product.

The Ultimate Strategy to Grow Sales

Selling on Etsy for beginners might be a little tricky, but here is a strategy that sellers can actually use to grow their online business:

Make Complete Use of Social Media

Social media algorithms can boost your online store, backed by consistency and creativity. Just the right content, a compelling storyline, and a hint of editing can increase a social media page, helping it reach the target audience and drive conversions and sales.

Customization Makes the Difference

Custom-made products shout uniqueness, and that is what customers on Etsy expect. They come to the store looking for thoughtful art creations that depict their personality. Hence, make it a point to deliver something different every time you get a customer.  

Ask if They Liked The Product

Feedback is the only way to improve and grow in the long run. Selling on Etsy is definitely tough if you are strict about the products in your store. Sellers have to ask for Feedback and reviews to make consistent improvements and keep the sales chart moving upward.

Unboxing has to be Gram worthy

Unboxing experiences are the latest addition to marketing strategies, as Gen Z shares everything on social media. Sellers have to make sure their packaging is as wholesome as the product, including a Thank You Note, a branded box, and maybe some charms to add a wow factor.

Competitive Pricing

While millions of customers shop on Etsy regularly, the competition is equally steep. So, prices need to be set so you earn a profit while customers find them attractive and worth the products being sold on the marketplace.

Expand the Product Catalog with Time

It is essential to offer variety to the customers. Impressing someone with the same product over and over again is not possible. The customer would want to try something new in the next purchase. So, being creative with the product catalog is essential while maintaining the same quality over time.

Automating the Store

Initially, managing multiple business operations manually might seem feasible, but as orders start coming in, it quickly becomes unmanageable. Here, sellers need automation software that efficiently and error-free handles business processes.

Sell on Etsy with MapMyChannel

MapMyChannel is a carefully designed eCommerce solution that automates operations, integrates with multiple platforms, and seamlessly syncs data for efficient business management. The application helps with:

Inventory Management

Sellers can sync their inventory to a centralized dashboard and track the numbers in real time. Also, keeping a buffer stock and managing inventory across different geolocations is not as tricky as sellers can track it too.

3PL Integration

Sellers can effectively integrate their Etsy store with a 3PL to simplify fulfillment. Data synchronization is much simpler with MapMyChannel, so there is no error with customer data or fulfillment details. Automation and accuracy allow sellers to provide top-notch customer service.

Order Management

Managing orders with MapMyChannel is nothing less than a cakewalk. Orders are received, confirmed with an inventory check, and the information is sent to the fulfillment partner—no need for manual intervention, no room for errors here.

Order Tracking

The application not only processes the order but also informs both sellers and buyers of its status. Hence, customer queries do not consistently ask for order status. It fosters transparency and high-end customer service.

Reports and Data Analysis

MapMyChannel’s smart integration prepares data reports based on business performance. This allows the seller to make decisions based on data rather than intuition, making them foolproof and more effective for business growth.

Virtual Bundling and Hold Order

These are two of the most essential features of the application. They allow sellers to increase Etsy sales and prevent lost sales. With Virtual bundling, sellers can increase their AOV (Average Order Value) by combining two or more related products as a package deal at discounted prices. Using a Hold Order, sellers can pause their orders for a while while they prepare, restock, or even authenticate the order. On the other hand, the customer can make some alterations, creating a win-win situation for both parties.

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With MapMyChannel integration, selling becomes easy, and growth is much faster than expected. Manual intervention not only leads to delays but also errors, which you cannot afford in the initial years of your Etsy store. With this API based integration application, sellers are assured of efficiency and accuracy. Also,when you feel like expanding the store to more sales channels, you can integrate them into the application for better business management. Designed to provide a wholesome selling experience, MapMyChannel emerges as the ultimate solution for your day-to-day ecommerce problems.

Let’s Sum it Up!

Etsy is the right place for sellers to connect with people who have an artistic eye. Simple tips and tricks, coupled with the right automation tools, can work magic in both long- and short-term growth. The only thing is to start the process today. As soon as you open your store on Etsy, go ahead and integrate it with MapMyChannel to present your A game from day 1! Wait no more and start today.