Latest Update: Temu Resumes Direct Shipping from China to U.S.

After shutting down the US direct shipping facility in May 2025, Temu is back on track. The China-based sales channel is going to resume its shipment directly to the United States. Setting up the base for the same, the sales channel also increased its advertising in the US to attract the maximum audience for sellers. The stakeholders across the channel have also restored their so-called fully managed shipments so that they can supply and deliver effortlessly.

The Back Story: The Pause in Direct Shipping

To understand the move better, sellers need to understand the backstory of US-China relations in the first part of the year. The Trump administration made an announcement in the month of April, under which the ‘de minimis’ exemption was cancelled. 

For those who don't know, ‘de minimis’ allows products under $800 to enter the US border duty-free from the Chinese market. After the cancellation, sellers had to pay 100% of such shipments. This move hit Temu’s supply and cost to a great extent, as the channel largely depended on small packaged goods delivered to consumers across the US tax-free. As a result of this decision from Trump, Temu started fulfilling its US orders from 3PL suppliers.   

The Current Situation: Resumption of U.S. Deliveries

Currently, the two countries have come together on the same page with tax reduction on a temporary basis. The US has agreed to chop the additional duties on Chinese products to 30% for around 90 days. Apart from this, the rates on small packages are cut down to 54% so Temu sellers across China are able to supply their goods at reasonable prices, without having to sign up for an American fulfillment partner. Hence Temu has resumed direct shipments to US.

Temu has Resumed the Shipment Operations

How Does This Affect Sellers?

The decision comes as a beaming ray of light for Temu sellers trying to expand across the US. It is going to impact them in the following ways: 

1. Low Cost Deliveries

Temu provided the sellers with an incredibly low-cost shipment until the US cancelled the ‘de minimis’. Now, with this resumption, sellers will be able to earn additional profits with low-cost deliveries supported by the Temu sales channel. 

2. Improvised Services

As Temu takes care of the fulfillment, sellers get better control over their logistics and customs. As the sales channel itself, it will try its best to provide speedy delivery to ensure customer satisfaction, benefiting both sellers and buyers. 

3. Better Combat Strategy

The latest update shows that Temu, as a sales channel, is very quick in its reaction to market changes. It gives sellers a sense of security that their business is not in the wrong hands. Sellers can focus on growth and better business performance due to this. 

4. Better Sales

As Temu allocates an improvised budget towards the US advertising, the sellers are going to get a direct benefit from this. US consumers at the end are going to purchase from them only. As the cost is low and sales are high, profits tend to rise at exponential rates. 

Possible Challenges on the Way

While the situation seems pretty much in hand right now, it can go wrong on any turn as: 

1. Tariff Relief is Temporary 

As mentioned above, the tariff relief from the United States is temporary for the time being. The future can unveil worse or better situations, depending on the diplomacy and international relations between China and the US. So, sellers have to beware of the same and prepare themselves accordingly. 

2. Expect a 180 Degree turn

Temu might have to come back to its routine, where the sellers will have to employ a 3PL or external fulfillment partner to fulfill the orders. This will increase the cost for sellers and also decrease their operational efficiency unless they go for an e-commerce integration solution. 

3. Time Required to Gain Trust

US customers tend to take time to trust a platform or a seller again. Despite a large investment into the advertising area, the orders might be slow to come in. But sellers can always make an effort to boost their own sales on the Temu sales channel. 

4. Temu Fulfillment Expansion

While the fulfillment services of Temu were shut for a long while, their resumption might come slowly or lead to some errors on the way. But still, the sellers can depend on Temu for effective services or look for a compatible 3PL integration that allows for seamless order fulfillment. 

Temu Sellers Get Relieved 

Temu sellers can get their orders shipped directly to their US customers without having to face heavy taxes on their goods. Temu has efficiently taken a step, as the channel saw a way out for its sellers to deliver better. Till there are no changes in the policy, sellers can sell seamlessly and gain the trust of the US audience. Stay tuned to MapMyChannel for more such industry updates.

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