Understand Walmart Repricer with Strategy to Win Buy Box

Walmart has gained its reputation as one of the most competitive ecommerce marketplaces. Price is one of the most important factors that influences buyers’ choice of a certain product against the competition. Keeping track of competitors' pricing strategies at all times is practically impossible for Walmart sellers. So, the sales channel has a solution once and for all, called Walmart Repricer. This simple software can simplify the selling experience for you, while the consumers will be lured to make a purchase. This blog aims to educate you on this magical tool that is not just going to improve sales but also get you the Walmart Buy Box. Let’s get into the details quickiiiieeee!!!! 

Brief Note on Walmart Repricing 

To begin with, the Walmart repricing software automatically makes the price adjustments for products listed by you. Now, one might think that this would work the same for every seller, but the answer to this is a clear NO. Sellers can pitch in their own strategy to make a difference and even apply the adjustments to selected items only. Also, they have a provision to monitor performance for business betterment and analysis. With this feature, sellers can earn marginal profits, beat the competition, and expand their business to a wider audience base. 

Why Do You Need Walmart Marketplace Repricer? 

This was the most commonly asked question of sellers as soon as this feature of Repricer for Walmart was launched. Well, here’s a list that answers it to the fullest: 

To Win Buy Box Walmart

The Buy Box tag from Walmart marketplace allows sellers to earn consumer trust, resulting in conversion. With the repricer, ecommerce business owner comes closer to getting this title. Hence, the seller gets the dual benefit of conversion and customer trust. 

Profit Optimization 

A lot of sellers might doubt that the Repricer would even cut down their profit while making the adjustments. But no, the profit margins would be well preserved by the tool even when it is competing with a hundred products listed on the marketplace. So, profits are saved and well optimized. 

Sales Booster

This is an obvious one! When the product quality is top-notch, the price is competitive, and customers will come running. The conversion rate is bound to grow bring in higher sales, revenue, and overall business expansion. 

Time Optimization 

Last but not least, sellers are saving a lot of time. They do not have to employ any resources for this R&D as well, so money is saved too. Business owners can focus on better things, like planning and strategy building. 

Steps to Activate Repricer 

Now, you know the details and benefits of the application. Let’s quickly get into the steps to activation: 

Step 1: Start

Visit the Pricing section in Walmart Seller Center to choose Automate Pricing. Then drag the cursor to the top right and select Create Strategy. 

Step 2: Strategizing 

Make a selection of the Repricer Strategy and agree to the terms and conditions. Hereon, the sellers can build their own strategy. 

• Visit the price adjustment section and fill in the unit information by using a dollar or a percentage. 
• Enter the required data and select the strategy required by the business for competing with others’ prices. 
• Once the strategy is created, go ahead and name it. 

Step 3: Assign Items

Since the strategy is created and the store is set for tool activation, sellers just have to assign the SKUs to it. You can add the items using the Item ID, Item name, or SKU. Now, enter the suggested minimum and maximum price. Finally, click on Assign items. 

Voila! You are good to go.

Getting to Know Buy Box Walmart

Walmart’s Buy Box spot is reserved for the sellers and listings that offer the best deal to the customers. The marketplace make analysis of different factors like price, shipping fee, delivery speed, sellers' performance, and customer service. Products with the Buy Box tag have higher visibility and better trust value. This is generally located above the Add to Cart button on the items page. 

Sellers can even make use of the Pricing Insights dashboard to know the win rate of the Buy Box. It allows the sellers to compare the price of the Buy Box winner and understand the weak points. Also, the Buy Box report gives the seller an overview of the products competing for the tag. So, sellers can create the right strategy and employ tools to get hold of it. 

Strategy to Use Walmart Repricer for Buy Box 

At this point, you know everything about Buy Box, Walmart Repricer, and their respective benefits. Now, the following points will explain how a Walmart seller can use Repricer to win Buy Box: 

• Sellers can use the Repricer tool to either match the Buy Box price or beat it by a marginal difference for an easy step ahead.
• Then, make sure that the price quoted by you is competitive in every sense, also in comparison to websites outside of Walmart. 
• Make sure that you have set up the perfect minimum and maximum limits so that the price from the adjustments does not come out too high or too low. 
• Also, keep the inventory levels managed, so the Walmart repricer does not keep the prices high due to low stock. 
• While repricing is going to make a massive difference, managing and fulfilling orders in a timely manner is equally important. So, make sure that the fulfillment process is automated to avoid any delays. 
• Above all, business owners also need to understand that their analysis of the business holds high importance, so once in a while, they need to study business performance. The reports for the same can be created using certain integration software. 

The above mentioned tips can easily get you to win the Buy Box from Walmart, so make sure that you follow them. 

Your Walmart Business Needs this Booster

The repricer software introduced by the sales channel is an extremely useful tool, but then again single software cannot take the load of your entire business. For this, you need additional assistance from applications that come with inventory management, fulfillment automation, and data analysis services. This would be the booster that you need, and MapMyChannel is the application that can do all this for you. It will take away errors, stockouts, and delays altogether in one go! So, choose your tools carefully and integrate them right away before it's too late! 

FAQs

Why do I need Walmart Repricer? 

Walmart Repricer is required for making adjustments in prices, giving sellers an edge over the competition and even a chance to win the buy box.  

How does Buy Box benefit sellers? 

Winning the Buy Box increases customer faith and visibility of the products, hence increasing the conversion rate for the sellers. 

How to Activate Walmart Repricer?

Sellers can activate the repricer from the pricing section in Walmart Seller Center by choosing Automate Pricing. Next, they have to strategize and assign the items to which the adjustments need to be made.