Why Your Shoppers Are Abandoning Their Carts?

Your shoppers are abandoning their favorite carts. Shocked?

Yes, you should be.

In fact, according to Statista, in 2024, 70.19% of all online shopping carts were abandoned.

Imagine the loss of the e-commerce industry.

Due to cart abandonment, approximately $18 billion in sales revenue is lost, ANNUALLY. It is not just about lost revenue, it also ruins the marketing efforts. E-commerce businesses invest heavily in advertising to attract more customers, but the abandonment rates reduce the return on investment of such marketing efforts. It also causes a loss of operational cost that includes processing potential orders and managing inventory.

Now, what can you do to avoid a huge loss in your business? Let’s see.

1.   Manage ‘Extra’Costs and Delivery Times: 39% of US online shoppers abandon their carts simply because of the additional costs associated with the product. The extra cost can refer to shipping costs, taxes, or any additional fees. And the cherry on top is the slow delivery. From a consumer’s perspective, they can pay a practicable extra cost if the product delivery time is unexpectedly short. Believe me, Jason, shoppers don’t want to pay extra and expect slow delivery. Try to offer free shipping with reasonable cart value.

2.   Ease Down on the Checkout Process: 18% of US online shoppers abandon their carts solely due to a too-long or complicated checkout process. And this stat was recorded in just one quarter.

Nobody is going to believe an e-commerce setup that doesn’t leverage technology, UI, UX, and customer experience. Those 18% expected a smooth checkout experience with fewer forms/details to fill, an attention-seeking checkout button, and no add-on gibberish on the checkout page. Sellers, please include progress indicators, clean UI, and an aesthetic checkout page to reduce abandonment rate.

3.   Offer Multiple Payment Options: Still stick to fixed COD orders? Maybe it’s time to include multiple payment options. Accept payments through credit or debit card, digital wallets, pay later services, bank transfers, electronic checks, etc. Multiple payment options allow the shopper to choose among the payment options and complete the checkout process smoothly.

‍

4.   Make Navigation Easy Between Cart & Store: Switching between cart and store tabs shouldn’t be a hassle. Allow effortless navigation between tabs and let consumers decide if they want to checkout or shop for more products. Include the option to add products in wishlist or buy later. The effortless and efficient navigation helps increase the time a customer spends on your e-commerce store.

5.   Draft Personalized Cart Recovery Emails: The cart recovery emails can bring back the lost customers to your e-commerce store. But the trick is to send them an email that really stands out in their mind.

‍

What’re you gonna do about this? Focus on 2 key areas: the subject line and the body content. Experiment with emails, try different tones & styles, read your audience and hit emails with their preferable products, and send direct checkout options.

‍

But please draft your emails in a humorous writing style to grab customer attention. Make them curious about what they are missing out on and provide more alternatives to their selected product. Also, do not miss designing a template for your email. Write captivating CTAs and use visually-tempting elements.

What's Next?

However, the list of cart abandonment reasons doesn’t end here. They are other reasons too that cause abandonments. But the good news is that most issues can be solved just by understanding your audience and making yourself stand out in the market. You can also review return, refund, and cancellation policies, make transparent terms &conditions, optimize website performance, minimize distractions, include solid but themed colors, add product description snippets, enable currency switching, and make the UI more engaging to draw more customer attention. Every thoughtful action leads to a higher chance of success in recovering lost carts.

‍

Moreover, you can manage the inventories, sales orders, etc with MapMyChannel by WebBee multi-channel order management app that automates e-commerce business operations. It connects sales channels with third-party logistics partners and order fulfillment partners.

Have more queries? Read FAQs or drop us an email info@mapmychannel.com, we will address your concerns at the earliest.

FAQ

1.    How many emails should I send for cart recovery?

The number of emails for cart recovery isn't specified to a fixed number. However, you can send a series of 3-4 emails with some time intervals. Send the soft reminder after1 hour of cart abandonment, add an urgnecy email after 12-24 hours, followed with an incentive email after3-4 days.

2.   What is a good cart abandonment rate for a new Shopify store?

However, no cart abandonment rate is actually good. It causes loss to sales, operational costs, and advertising efforts. New Shopify stores can consider approximately 60% of abandoned carts as normal and focus on offering valuable services to their customers.

3.   Can SMS or push notifications be used effectively for cart recovery?

Yes, SMS and push notifications help improving the cart recovery by letting the online shoppers know about your handy deals. Such notifications also help in boosting authenticity of your e-commerce business.