The Crunchies Case Study - Feeding the World Healthily

Crunchies is a global brand selling freeze-dried fruit and vegetable snacks as a solution for the people constantly looking for healthy and convenient snacking options. The global supply chain and vertical manufacturing process has enabled them to source their products straight from the farm which is delivered to the tables of their consumers allowing them to know where does their food come from. Crunchies aims to deliver delicious, convenient and satisfying snacks against all those fat loaded and synthetic food items.

Vision  

Crunchies is committed to bringing a revolution in snacking industry and the way consumers have snacks around the globe. While having Chaucer Foods as their parent company, Crunchies is on an expansion drive of snack category with latest and more exciting ideas tracing back to the roots.

 Goals 

• Best Tasting Snacks: Crunchies is trying to create a legacy brand that produces the best tasting snacks which are healthy and nutritious as well.
• Highest Quality Product: The brand is sourcing their raw material straight from the farms and farmers around the globe producing best quality fruits and vegetables.
• Convenience: Healthy snacks are often inconvenient, need a lot of preparation. Crunchies is delivering convenience packed with health duo for global audience. 
• Traceability: They have very clearly laid out their source of fruits and vegetables around the globe so its customers are well aware of the food quality and sources.

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Tackling the Problems with Global Fulfillment and Order Processing

The most prominent issue of Crunchies was global fulfillment and efficient order processing. As they failed in these areas, customers dissatisfaction was the primary result leading to hefty losses in turn. Here's a more detailed view of the problems:

Global Order Fulfillment: Being a child company to Chaucer, Crunchies have a global audience. The delivery requirement for such a wide audience was one of the most pressing concerns of the company.

Delay in Delivery: Delivery delays are the most frustrating ones for both buyer and the seller. Without a compatible fulfillment partner, it is an ever lasting issue being faced by the sellers.

Inventory Misplace: Tracking inventory is quite a tedious task which needs constant attention of the seller. Cruncheis faced severe problem with inventory misplacement and management of the same.

Order Management: Order management is a continuous process that requires constant attention. As it involves multiple steps, Crunchies was struggling with handling of different orders and their different steps of fulfillment.

How did WooCommerce and Amazon integration using MapMyChannel  bring Change

Efficient Global Delivery: Amazon's expertise coupled with its vast fulfillment network allowed Crunchies to deliver in different parts of globe with efficiency and accuracy. Efficient global delivery also attracted better sales and revenue.

Better Business Management: MapMyChannel allows the seller to manage both sales and fulfillment together on a centralized dashboard. With this, the chances of delay and incorrect delivery decrease streamlining the business operations.

Real-Time Inventory Updates: Inventory updates are automated with MapMyChannel making it easier to track the stock level, also avoiding misplacement of products. Additionally, inventory is managed well for stock optimization.

Simplified Data Synchronization: Data syncing is automated with MapMyChannel integration as it automatically syncs the order information with Amazon for fulfillment so there is no scope of manual errors.

Implementation and Results  

As Crunchies integrated their WooCommerce sales channel with Amazon for fulfillment, they began to witness the change in their business operations and fulfillment services. They were able to break the wall standing on their way of success.

MapMyChannel being the integration application assisted Crunchies to hammer this wall. It helped with streamlining of operations with the help of automation. This allowed the brand to focus more on their goals and vision of happy and healthy customers.

Global Fulfillment: Crunchies is able to deliver all around the globe successfully without a failure due to its integration with Amazon. Now, their customers are not constantly looking for their orders as their receive the notifications automatically.

Streamlined Inventory: Inventory data is streamlined and organized with automatic data syncing. So now, Crunchies is never stocked out or having a dead inventory. Also, they are all times updated with the stock levels.

Satisfied Customers: When orders are managed properly, inventory is streamlined and fulfillment is efficient, customers are no longer worried about their orders they are happy and content with the service.