Success Story: The Rays Country Ham Story

Rays Country Ham was first opened in 1922 by Ray and Geneva Goad in the USA. Since its foundation, they have home Cured Country Ham on the menu. In 1970, Ray became the innovator of the fast food breakfast. Their menu also features homemade southern biscuits made from scratch which were first made by his mother in one of his restaurants. While dining in a Rays restaurant may no longer be an option, you can savor the Biscuit Sandwich in neighborhoods nationwide and now have Rays Country Ham delivered to your kitchen table through ecommerce.

Vision  

The goal of Rays Country Ham Company is to spread awareness of this distinctive flavor while carrying on the family's legacy of making genuine country ham cured in the Blue Ridge Mountains using age-old techniques. In order to make country ham more widely available to customers and those who value its unique flavor, they seek to protect and promote its legacy.

Goals 

Preserve the Tradition: Rays Country Ham is making an effort to preserve the traditional methods of curing meat passed down the generations of the Goad family. They are trying to keep the culture of meat curing alive by spreading the taste in the widest areas possible.

Keeping the Authenticity Alive: The company still abides by the authentic methods to ensure that their country has is a "real thing". It is still made with the same techniques used on family farms in the Blue Ridge Mountains.

Expanding Consumer Base: Rays Country Ham is making constant effort to make the product reach as many people as possible. They are reaching out to people through online sales, direct to customer delivery, or other avenues so that their consumer base keeps increasing.

Customer Satisfaction: Customer satisfaction is the key to successful business. Rays Country Ham is also on its way to not just deliver products but actual happiness as their consumer receives the product.

Handling the issues with Fulfillment and Data Synchronization  

Carrying a hundred year old legacy, Rays Country Ham is making an effort to expand the business through ecommerce. The company is striving to expand virtually but the roadblocks on the way are hampering their vision. The most pressing concern is of order fulfillment and data synchronization. Let's discuss the same here in detail:

Data Synchronization: Data synchronization is the most important aspect of ecommerce business as it helps with the linking of data from one step to another. Manual data sync leads to loss of sales and customers. Rays Country Ham faced issues with data sync that hurdled their way of success.

Incorrect Order Delivery: If customers receive orders that were not even placed by them, they are definitely agitated. The company was dealing with wrong deliveries, making their sales drop.

Inventory Mismanagement: One of the most crucial duties that may make or ruin an online business is inventory management. Stock-outs, lost goods, and dead inventory were the results of poor inventory management.

Packaging and Fulfillment Delays: Rays Country Ham has a delicate product to offer, which needs right packaging and needs to be fulfilled in time. This was a problem for them for the longest while causing major customer and revenue loss.

Benefits of integrating Walmart with ShipStation using MapMyChannel  

Automated Data Syncing: As Rays Country Ham integrated their sales channel(Walmart) with ShipStation, orders got synced automatically hence no manual entries were required. Now errors were eliminated and the order fulfillment process was quicker.

Easier Business Management: MapMyChannel allowed the company to bring Walmart and ShipStation together on a centralized dashboard. Hence, managing orders, data and fulfillment is much easier, leading to better business management.

Fulfillment Optimization: The integration of Walmart and ShipStation allows the company to optimize their fulfillment with quick delivery. Fulfillment optimization allows them to achieve customer satisfaction and repeat orders.

Inventory Management: Rays Country Ham does not have to struggle with inventory management as MapMyChannel allows it easy stock optimization where it gets to know the stock level in real-time. Now, there are no conditions like stock outs or dead inventory.

Implementation and Results  

The integration of Walmart and ShipStation fulfillment service provider brought Rays Country Ham on the path of success. The company has been able to cross the hurdles smoothly due to MapMyChannel's integration. By resolving its problems and automating all of its processes, MapMyChannel, acting as a mediator, has contributed to Rays Country Ham's transformation. This enables the seller to concentrate more on their objectives and vision of satisfied clients and authentic goods.

Efficient Fulfillment: Rays Country Ham now effectively delivers its goods to clients in time, satisfying them and increasing sales through repeat business. Efficient fulfillment also allows he brand to built customer loyalty and trust.

Streamlined Inventory: Automatic data syncing streamlined and organized inventory data. Because of this, the company never runs out of stock or has a dead inventory. Additionally, they are constantly updated with stock levels and can act as per the demand.

Automation:  MapMyChannel allows the company to automate order processing, inventory, data syncing and other tasks related to order management. It allowed Rays Country Ham to invest more time in marketing and advertising strategy.