How Thuraya Delights Improved Fulfillment Through Smart Automation?

Making the Middle-Eastern aroma reach in every corner of the world, Thuraya Delights is a Canada-based culinary consulting business that takes pride in promoting and preserving the Laventine and Jordanian culture through its delicious and delectable recipes. It delivers middle-eastern dishes to the dining tables, offers culinary services to hotels and restaurants and provides a recipe book of over 120 recipes that make Jordan and Laventine aroma come home. MapMyChannel helped Thuraya Delights make faster order fulfillment, using WooCommerce Amazon integration, to their customers to make no delays in delivering love, taste and culture.

Vision  

Founded by Nadeem, who lived abroad for 24 years, craved for the authentic taste of her mother's mouth-watering recipes. This is when he decided to initiate the venture Thuraya Delights after his mother's name, Thuraya. He wanted to carry forward the legacy of Middle-Eastern culture through the tasty and palatable dishes that have the mother's love infused in them. Thuraya Delights envisions to make everyone experience Jordanian and Laventine culture and reach more people to propagate the same.

Goals

Celebrate Culture: Thuraya Delights do not just deliver dishes, they want to deliver culture that resonates with people and make them appreciate it.

Delivering Mother's Love: For everyone living abroad or far from their home, Thuraya Delights want to deliver food infused with mother's love to make their dishes not just tasty but even memorable.

Traditional Culinary Services: Thuraya has a huge respect for traditions and hence, it helps businesses include tradition in their menu with their culinary services.

Make Everyone Chef: The easy recipes written in a culinary diary which is more like love letters to the Middle-Eastern culture and heritage.

Technical Glitches Delayed Delivering Taste   

Nadeem had a clear vision to deliver culture with taste which was appreciated by the customers in the beginning but soon faced technical roadblocks that delayed deliveries. Following were the major issues his business faced:

Poor Order Management: To begin with, this was the major issue that they had to deal with. Any order coming to their website or WooCommerce was not being processed efficiently. This made the entire order cycle disturbed and delayed.

Inefficient Inventory Tracking: Since they had inventory in multiple warehouses, it became difficult for them to trace the inventory level which led to situations like overstocking and stock-outs.

Manual Operations: Thuraya operated their eCommerce in a manual mode which delayed other processes and also made several inaccuracies.

No Reporting Tools: Lack of advanced data analytics tools also impacted business of Thuraya as they were not capable of making data-based decisions. It affected the inventory management and other eCommerce elements in a negative way.

Maximizing the Potential of WooCommerce Amazon Integration with MapMyChannel  

Thuraya revisited the challenges and found out even after the utilizing two big platforms, WooCommerce and Amazon, they were not able to deliver and scale. This is when WooCoomerce Amazon Integration by MapMyChannel comes into the picture. They decided to utilize to overcome these challenges using these solutions:

Swift Automation: Thuraya solved the core issue of manual operations using fast automation with MapMyChannel. They also resolved inaccuracies that made the processes error-free.

Efficient Order Management: MapMyChannel offers the power of automation that makes the entire order management from receiving the order, processing it for shipping and tracking it, quite efficient.

Real-Time Inventory Tracking: Thuraya utilized automation to track inventory at multiple locations that helped them maintain correct and accurate stock levels that also made warehouse management easier.

Data Analytics Tools: To improve the eCommerce operations, Thuraya deployed data analysis tools that come with MapMyChannel to make more informed business decisions.

Celebrating Culture with Improved Efficiency

Thuraya wanted to celebrate tradition, culture, and heritage of the middle-east but the technical roadblocks were delaying the celebrations. Once they leveraged the WooCommerce Amazon integration by MapMyChannel, their were no hurdles and delays. Thuraya experienced several transformations in their eCommerce business:

Faster & Accurate Operations: Thuraya could see the transformation from slow and error-prone operations to swift and error-free operations. This was once seemed unachievable but MapMyChannel made it possible.

Increased Productivity with Better Decisions: Thuraya could now make better decisions for the business that involved data analysis. This helped them streamline inventory and make order management efficient and fast. Hencce, MapMyChannel helped Thuraya gain operational productivity.

Low Revenue Losses: Inefficient, slow and inaccurate processes consumed huge revenue of Thuraya which incurred losses. After integrating MapMyChannel, it increased the revenue by minimizing losses.

Happy Customers with Cultural Exposure: The end goal of Thuraya was to put a smile on the customers' faces by delivering them the taste of middle-east. They finally became successful in transforming the customer experience to make it more positive and culturally rich.