Grow your eCommerce Business on Temu with Multichannel Integration

The youngest player in the eCommerce industry, Temu, has gained popularity in no time. Launched in 2022, Temu now has approximately 292 million monthly active users, with an annual sales estimate of nearly $70.8 billion in 2024. Sellers on the sales channel leverage this popularity to reach a wider audience present in the global marketplace. But with business, there is always scope for more, more, and a little more. Multichannel integration with Temu is the way to grab that ‘more’. This blog will explain everything about the same, from benefits and challenges to the process. Keep hanging in there! 

The Secret of Temu’s Growth

Let’s take it step by step; let’s first understand what Temu is and why it is growing so fast:

Temu is a Chinese D2C eCommerce marketplace that connects manufacturers directly to their customers, offering them the lowest price on good-quality products. Temu Marketplace has managed to eliminate the middleman from the selling process, allowing producers to directly connect to their customers, hence maintaining the low cost. 

The key factor that drove rapid growth of the Chinese sales channel is its smart digital marketing strategy that included:

• Gamified Application that attracted users with games like a treasure hunt. Also, it pushed consumers towards a loop of infinite scrolling that made them addicted to the app.
• Referral Programs gave users incentives for referring the app to new consumers in exchange for credit, discounts, and free goods. 
• Advertising on different social platforms also gave way to better reach amongst the youth.

The Challenges of Selling Exclusively on Temu

While Temu as a sales channel offers great advantages, solely depending on it is a big NO. Here’s why: 

1. Limited Branding Capacity

Temu is an online platform that sells multiple products from a variety of brands in a store-like format. Hence, getting recognition on this platform is very difficult. In addition to this, it does not provide the sellers with customer details like email, and phone number adding a layer of difficulty to personal marketing and brand advertising. 

2. More Restrictions 

The sales channel, unlike most, invites its sellers to the platform for selling. Other than this, entering the platform is very difficult. On top of that, the selling environment is very controlled which put sellers on a limit, especially with the pricing. Also, the place is very crowded so standing out becomes difficult. 

3. Operational Dependency

When sellers depend on Temu online marketplace for their entire eCommerce operations, it becomes very difficult to interact with customers, get the orders fulfilled and give the customer a personalized experience. Also, managing order, sales and everything else is just with Temu’s dashboard that does not provide any data insight into business. 

4. Market and Strategic Limitations 

When eCommerce business just depends on Temu sales channel, they are exposed to a very limited market. There are several sales channels with a huge audience base, which can be tapped through Multi-channel Integration. It will open up space for broader marketing strategies to engage in activities that build brand image and attract customers. 

Getting the Meaning of Multichannel eCommerce Integration

Multi-channel integration refers to selling and connecting different physical stores, catalog and online channels together for business expansion and wider audience reach. Ecommerce integration of multiple selling stores allows sellers to bring different online sales channels on a centralized platform. Temu Multichannel integration is a process through which sellers would be able to connect the ecommerce store to different sales channels to reach more people. Also, the integration will facilitate multichannel order management, shipping and inventory management giving way for better business management. Automation is an add-on benefit in this case, others to be discussed in the further section. 

Advantages of Multi-Channel Integration with Temu  

Now, the most asked query is going to be addressed, what are the advantages of Temu Multichannel Integration? Here’s the answer: 

1. More Customers to Make Higher Sales 

With added sales channels come additional customers who would be willing to buy your products. Also, the reach expands in terms of geography that helps with global branding and risk mitigation. Sellers get freedom to make choices of price and connect better to their customers. 

2. Brand Building and Marketing Opportunities

Different sales channels offer different kinds of selling environments and advertising opportunities. So, sellers are able to build and establish their brand across different marketplaces and customers get to know them better. Marketing strategy can also be framed according to different sales channels. 

3. Diversified Risk

International policies and tariffs tend to change according to relations between different countries. As a Chinese brand, Temu has faced multiple uncertainties over time and more might come. So, multichannel integration will help sellers cross through these challenges as their entire business and cash flow is not dependent on just one channel. 

4. Personalized Connection

Building connection with customers is very important and this is exactly where Temu creates a barrier. With a multichannel integration system, sellers can create that bond and market their goods directly for better image and longer relation building. Here, advertising and marketing is smoother.  

How to Start with Temu Multi-Channel Integration? 

Since you are in this section, you are definitely looking for an integration process. Here’s how it can be executed: 

First: Select the Multichannel Integration Software

For integration, sellers first need software that is capable of integration. Not just that, it needs to support the business with a multichannel order management system, centralized inventory management and 3PL/ERP integration. If you are able to find the perfect ecommerce integration application, then half the job is done as it will bring automation and revenue both at the same time. 

Second: Choose the Sales Channels

Now, let’s be real, you cannot be selling on every sales channel possible. So, select the perfect sales channels for the business that has:

• Your Target Audience 
• Serviceable in Your Target Nations
• Cost Efficiency
• Allows for 3PL Service Provider 
• Has Credibility 

Third: Connect and Sell

Finally, sellers can connect their Temu store with different fulfillments and ERPs along with different sales channels of their choice like Amazon, Walmart, Shopify, eBay, WooCommerce, Etsy and TikTok Shop. Also, API based integration software like MapMyChannel allows the seller to connect 3PL and ERPs. Which gives the sellers better business management facility through a centralized dashboard. 

Temu Sellers Need More Sales Channels

Temu is the rising star but this star needs to join others in this industry to be powerful. Multichannel integration will allow this and bring smoothness to your business with the inculcation of the right software. The same does not only have to be precise but also scalable as the business grows so the decision has to be well thought. So, go ahead and integrate with the right one! 

Looking for more? Stay informed— explore all our Temu Updates!