Strategy to Combat MultiChannel Selling Issues for Business Growth

Running an eCommerce business on multiple platforms is like water from multiple rivers falling into the ocean, contributing to its enormity. When an online seller signs up for multiple sales channels/marketplaces, it looks like multiple streams of sales falling into the same business, leading to higher revenue and better sales. But then, there are obstacles on the way, making it difficult for the sellers to manage sales, inventory, and orders across all these channels. Experts in the house are not here to blabber just the problem side of the story; they are actually there to solve the issues for your business. This blog will narrate the problems so you can understand what actually leads to the mismanagement, and then, of course, solutions will be on their way to help with better business outcomes. Without any more delays, let’s start the lesson.

The Ultimate Strategy to Combat Multichannel eCommerce Selling Challenges 

We have listed out the challenges for you, and now you know how difficult it is to manage an eCommerce business functioning on multiple sales channels. The mystery is on the table; let’s figure out the strategy to overcome these hurdles in the following section: 

• Centralized Inventory Management Application: This is the ultimate solution for stock management. It allows the seller to keep track of their inventory on a centralized platform, avoiding issues like overselling and underselling. Also, the visibility of numbers increases, and the supply of the stock can be regulated according to the need and not on the basis of estimates. 
• Consistent Branding and Customer Service: Brands need to make sure that all their sales channels narrate the same story, rather than an inconsistent tale of events. Also, the customer service needs to be maintained through automation and incorporation on AI based chatbots, which can reply to regular queries without the seller having to intervene. The prices across all the sales platforms should be uniform too. 
• Orders and Operations Management Software: Orders across different sales channels can be managed and automated through a smart eCommerce integration software. With automation in the scene, delays and errors are out while customers get their orders on time. The software can also sync the order details with the fulfillment partner for successful and effortless delivery. 
• Reports and Data Analysis: The right API-based integration software also compiles reports and analyzes the business performance for the seller. Hence, sellers can understand what makes and breaks the business. Also, this gives way to better customer understanding and product development for long-term growth. 

The Most Pressing Issues with Multi-Channel Selling 

Let’s understand the root cause leading to this mismanagement of business before untangling this mystery of multi-channel solving. Here’s a refined list of challenges: 

• Inventory Mismanagement: Keeping track of the inventory is the toughest of all. When the same is stored in different locations, with different sales channels, the chances of overstocks and overselling increase due to a lack of real-time sync. Also, different sales channels have their own rules and regulations for storage, and keeping up with them gets tricky. 
• Streamlining of Customer Experience: While selling on different channels, sellers generally struggle with inconsistent branding. Also, supporting different customers from multiple channels poses another challenge, making it difficult to manage and scale the business. Reverse logistics become even more tiring when sellers have to comply with different policies of the marketplaces. 
• Operational Issues: While selling on multiple channels, operations have to be managed accordingly. The biggest challenge is to process different orders received on varied platforms; the chances of missing them or getting them mingled with each other are high. This leads to inconsistency and poor customer service, making the business lose its sales over time. 
• Data Management: While the orders flow from different directions, keeping a compilation of customer or order data is another challenge. Without a detailed data file, the seller will never be able to understand the demographics and demand of the customers, which will eventually be the base for their growth. Hence, multichannel selling is really a tough one to take without the right assistance.

The Perfect Integration Application 

MapMyChannel is the ultimate API-based application that allows sellers to integrate their different sales channels to a centralised dashboard. It allows:

• Centralised Inventory Management 
• 3PL Support 
• Effortless Order Management
• Tracking and Notifications 
• Centralized Dashboard 
• Multi-Location and Buffer Stock Management
• Reporting and Analysis of Business
• Virtual Bundling and Hold Orders 

Basically, there’s so much that this simple application does. Now, to integrate this, here are simple series of steps to be followed by the Sellers 

• Step 1: Install MapMyChannel Application 
• Step 2: Enter name, email and password, and activate the MapMyChannel account with confirmation. Then, sign in to start the onboarding. 
• Step 3: Select the Sales Channel from the list, to be integrated for fulfillment and automation and enter the account details of the same. 
• Step 4: Choose your preferred ERP or 3PL after selecting the sales channel. Add the Accounting channel name and provide the seller account. 
• Step 5: Change the configuration setting from the MapMyChannel dashboard to fit the requirements of the business. 

Once done, check the performance of the application to ensure seamless data synchronisation.

Related Read: Why Choose MapMyChannel as Your MultiChannel Integration Partner?

Sell on Multiple Channel to Excel in the Business

Multiple sales channels across the globe offer different advantages to the business. Selling on multiple channels is the need of the hour and getting that done is only possible with the right integration software. MapMyChannnel will bring that seamlessness into the business that allows the seller to enjoy the advantages offered by multichannel selling. So, there will be no worries about fulfilling the orders, inventory or even data analysis. Everything will be taken care of by the integration application. Integrate today to make your Christmas Selling Experience a smooth ride!