Why Choose MapMyChannel as Your MultiChannel Integration Partner?

eCommerce was once a good-to-have option for sellers across the world. By the end of 2024, there were around 30.7 million online stores live, driving sales worth billions around the globe. When there are so many options in this world for selling, why would a seller wish to stick to just one? Selling on multiple sales channels is not only about reaching a wider audience and increasing visibility; it is about creating a brand that is accessible for everyone, everywhere. But let’s be honest, who wants to take up the mess that comes along with multichannel selling! What if this blog tells you about an API integration software that supports multichannel integration, which is also capable of solving all your day-to-day issues related to eCommerce selling? Now you are hooked for all the right reasons. Read it till the end to get a special offer! 

Explaining Multi-Channel Integration and Purpose 

Connecting multiple sales channels on a single dashboard for better business management and efficient customer service is how multi channel integration can be explained. The primary purpose of the same is to be ‘omnipresent’, basically be available wherever the audience is. This increases the scope of audience engagement, visibility, and sales, giving way to brand building at a quicker pace. The purpose of multichannel ecommerce integration can be explained in the following ways: 

• With the use of multiple platforms, businesses can connect with different segments of customers and maximize market penetration. 
• Customers across different channels can provide great insights through which preferences and behavior can be determined. 
• Selling on different sales channels brings a higher conversion rate due to multiple purchase paths. 
• The risk involved in online selling is diversified as sales can increase and drop on different online stores to bring the same on an average. 
• Customers get better service as they need not stick to one channel to connect with a certain brand, they can choose to purchase from the platform of their preference.

What Stops eCommerce Sellers from Integration of Sales Channels?

It is not even possible that the thought of multichannel ecommerce sales channel integration did not cross your mind earlier but some or the other challenges hinder the same. The following section will discuss the problems along with the solution: 

Storing Inventory in Multiple Locations 

When dealing with multiple sales channels, storing inventory in different locations poses as the biggest challenge. With inventory at multiple locations, the chances of overselling and dead inventory tend to increase. In order to avoid this, sellers can engage with multichannel integration software that supports inventory management across different locations on a centralized platform. So, there is clarity of stock value and availability. 

Branding and Consistency

To create a brand image and bring out the features of the product best, consistency needs to be maintained across all the platforms. The consistency has to be there with pricing, details of the product, image and branding as well. This is an error-prone, time consuming process that needs style guides and tools that support product listing to maintain the uniformity factor on automation. Also, an integration solution will be required that connects the channels to the same page. 

Order Processing 

Processing different orders coming from different sales channels can be a big challenge as slightest errors can cause major havoc and result in customer dissatisfaction. Also, this can create discrepancy with inventory, solution is again a plug-in integration software that automates the process and effectively connects 3PL solutions for efficient last-mile delivery. Hence the overall processing and fulfillment of orders is streamlined. 

Data Synchronization 

When a seller decides to integrate its different ecommerce stores together, there has to be seamless exchange of data between the stores and different integration. Slightest discrepancy can lead to data inconsistency, duplicacy and lack of overall business visibility. The answer to this is use of a cloud-based connection solution that is capable of centralizing all data, workflows and sales channels. 

Scalability and Flexibility 

As long as the multichannel selling process would go manual, the chances of scaling and would remain limited. Also, the benefit of flexibility will go out of the equation. But then, there can be an API-based integration solution that allows automation and eliminate rigidity from the system. Basically, it will enable faster movement into the business without chances of error.

MapMyChannel Features Fixes it All

The section above discussed how sellers can overcome challenges related to eCommerce multichannel integration. What if we tell you that just ONE Integration Solution is enough to connect different online selling platforms while being an answer to all these roadblocks? MapMyChannel can do it all with: 

Seamless Multichannel Integration 

This is an obvious one! MapMyChannel application allows the sellers to integrate different sales channels present in the market together on a centralized dashboard, giving way to simplified business management. 

Effective 3PL Support 

Third-party logistics can also be integrated with the business for effortless fulfillment and last-mile delivery. Not only the scope of sales but also the same for fulfillment can be increased to improve the geographical expansion. 

Hold Order 

This is pretty unique, sellers can put the orders on hold for up to 72 hours to check for spam orders, allow customers to make changes to orders (in case) and also optimize the transportation or orders going to similar locations. 

Streamlined Inventory Management

It is not only providing inventory management support but also gives way for creation of inventory buffers to completely eliminate the chances of stock-out. This allows sellers to build a brand reputation and enhance consumer satisfaction. 

Tracking and Notifications 

Tracking orders need not be a concern of the sellers once their sales channels are integrated with MapMyChannel as the software brings tracking and notifications feature through which orders can be tracked and notifications for the same are shared with the consumer. 

Compiled Data and Reports for the Business

Decisions taken for the business should be based on the data and well analyzed reports. Data-driven decisions are supported by the application as the same provides information required for making that decision. 

Virtual Bundling

Sellers can increase their Average Order Value exponentially by using the virtual bundling feature of MapMyChannel integration solution. It allows sellers to crate combo offers giving consumers better deal and sellers higher revenue. 

Best sellers

Every business has some or the other product that performs better than others. The integration application gives you information related to the same so sellers can leverage the same to increase their revenue and bring out the best out the business. 

MapMyChannel is the Ultimate eCommerce Multichannel Integration Solution

The features of the API based software have been highlighted above, but there is a lot more to the same. It offers seamless data synchronization and automation support that brings consistency and regulated flow to the business. Once the integration part is done, errors and delays are out of sight; it is all streamlined selling and a line of satisfied consumers. In order to know what it can do for a business, have a look at this case study of Crunchies.

Now, the OFFER: Get a Trial of any MapMyChannel Plan for 14 days free of cost.