Top 10 Online Marketplaces in the UK (2026)

The United Kingdom is known to be a shopper’s heaven, given the extensive options available in terms of brands, stores, and designers. Online shopping alone in the country accounted for around £127 billion in 2024 and is expected to show an upward trend of approximately £150 billion. Going ahead in this direction, sellers need to figure out the best sales platform for an optimal selling strategy. Apart from this, the right choice of online marketplaces fosters revenue growth and brand building among the right and wider audience. This blog aims to highlight the top 10 marketplaces in the UK for you to choose from. So, you are not beating around the bush, but rather beating the competition in the UK online marketplaces. 

Overview of eCommerce in UK

The UK is the largest eCommerce market in the entire European region. Sellers with the capability to create something unique and marketable find remarkable success here. As mentioned above, the nation provides a massive scope of expansion for online sellers. The primary reason for this is hyper-digital connectivity provided to the people. The penetration rate of 97.8% allows 66 million people to use the internet and shop for their favourite product online. 

According to data, citizens spend about 8.8 % of their yearly earnings on the online shopping in the UK. As a noteworthy point for ecommerce sellers, citizens across the United Kingdom expect fast deliveries and flexible return policies. Also, Buy Now, Pay Later (BNPL) is gaining quick traction from the people, while Traditional credit cards and PayPal are still dominant as the means of payment. Sellers dealing in fashion, electronics, and home appliances have an edge over others in this market. 

Top 10 Online Marketplaces in the UK 

Here is a countdown to the best online marketplaces in the United Kingdom: 

1. Amazon 

As you sell on Amazon UK, the business is exposed to not just a UK but a global audience. Also, the number of categories available for sellers gives everybody a chance to expand their business in the online space. Consistent and continuous advancements on the platform have supported both the sellers and buyers have top notch experience. Also, the fulfillment service provided by the channel allows sellers to deliver efficiently with guaranteed accuracy. 

• Launch Year: 1994
• Unique Attribute: Endless categories and assured fulfillment services
• Reported Annual Revenue: $637.96 billion 

2. eBay

As one of the oldest brands in the eCommerce industry, eBay UK has gained traction from both fixed price and auction-style buyers. Both collectors and trend following audiences have trusted the platform for good quality, reasonable products. The sales channel has positively taken the feedback from its buyers and made improvements over the years. 

• Launch Year: 1995
• Unique Attribute: Online Auction style and fixed price selling supported 
• Reported Annual Revenue: $10.0 billion 

3. ASOS 

ASOS marketplace has gained considerable traction from fashion commerce consumers over the years. Being able to adapt to the latest trends and technologies like BNPL, the platform has depicted growth and earned consumer trust in its two decades of existence. Also, the channel features brands and vintage boutiques, keeping the old yet classic fashion alive. 

• Launch Year: 2000
• Unique Attribute: Fashion store allowing brands and vintage boutiques to make high-end sales
• Estimated Annual Revenue: $4.43 billion 

4. OnBuy

OnBuy UK marketplace is a home-grown marketplace that allows sellers to target the UK audience efficiently. Sellers in varied categories can list their products on this platform to reach the UK consumers and make great sales by building an understanding of the market and its people. 

• Launch Year: 2016
• Unique Attribute: Home-grown sales platform dealing across varied product categories
• Estimated Annual Revenue: £150 million 

5. B&Q

The B&Q marketplace allows sellers dealing in home decor and improvement to sell their goods in a niche market. UK citizens have a special inclination towards house decoration, so this space has earned a special place in their lives. Selling on this platform supports the business in consistent growth and brand building. 

• Launch Year: 1969
• Unique Attribute: Dealing in home decor and appliances 

6. Temu 

Temu UK allows manufacturers to step into the eCommerce space. Temu sellers in the UK can directly make sales to their customers through the interactive sales platform. The channel offers low-priced products across different categories like fashion, electronics, home appliances, etc. The aggressive marketing strategy of Temu Marketplace gives sellers the required boost. 

• Launch Year: 2022
• Unique Attribute: Direct sales from manufacturer giving affordability to consumers
• Estimated Annual Revenue: $20 billion

7. Wayfair

Wayfair UK sellers primarily deal in furniture and wooden goods, providing consumers with an extensive range of options. Built in combination with affordable pricing and innovative tools, the platform supports top-notch shopping experience with features like augmented reality. Though dealing in bulky products, the platforms serve customers quickly and securely.

• Launch Year: 2002
• Unique Attribute: Furniture sales in affordable price
• Reported Annual Revenue: $10 billion

8. TikTok Shop

TikTok Shop UK has gained massive popularity as a social commerce platform. It is allowing sellers to market their goods through short videos and creative content. This sales platform is getting increasingly popular among Gen Z and young millennials who follow trends and social media for clothing and other suggestions. 

• Launch Year: 2023
• Unique Attribute: Marketing of products through creative short video content
• Estimated Annual Revenue: $15–$20 billion

9. Zalando 

Zalando UK marketplace is well known for its fashion products, catering to the needs of consumers updated with the latest trends. Not just clothes, Zalando UK fashion marketplace sells accessories, jewelry, and footwear alongside serving as a one-stop shop for customers. It features technological support of virtual fitting rooms and AI as personal shopping assistants, driving a smooth shopping experience. 

• Launch Year: 2008
• Unique Attribute: All-in-One Fashion Store with Technological assistance
• Reported Annual Revenue: $10.71 billion

10. Etsy

Etsy UK is one of the most popular platforms among art lovers as it presents unique artistic products unlike other websites. Rather new to the industry, the marketplace is gaining popularity among Gen Z and millennials who believe in custom products. The best part is its user-friendly interface for both buyers and sellers. 

• Launch Year: 2005
• Unique Attribute: Handmade, Artistic Produce
• Reported Annual Revenue: $2.8 billion

Choosing the Best Marketplace for Top-Notch Sales

The list mentioned above has names of all the top marketplaces, and listing the products here will definitely give your business an edge over others. But selling on the right marketplace is not enough for that X-factor of smooth delivery and customer service, business requires automation. Now, automation comes with multichannel integration software that allows you to bring different sales channels and their respective orders together on a centralized dashboard. Not just that, it will automatically process orders, communicate the required information to the 3PL fulfillment partner, and get the product delivered to consumers. eCommerce solutions like MapMyChannel are specifically built to help sellers with business growth and streamlining. So, once you have selected the apt sales channel for sales in the UK, integrate the business with MapMyChannel for guaranteed growth. 

FAQs

Which is the best-performing sales channel for the UK region?

Sellers who are new to the region or the industry itself can choose the Amazon UK marketplace or eBay UK for streamlined selling and faster growth. 

Can I sell in the UK from another country? 

Yes, definitely, sellers who do not belong to the UK can make online sales in the nation; they just have to comply with the guidelines of the country and pay duties and taxes accordingly. 

What are the best-selling categories in the United Kingdom? 

Sellers who deal in fashion, electronics, and home appliances earn more than others in this market. 

Can you sell on multiple UK marketplaces in one go? 

Most definitely, sellers can list their products on different marketplaces in the UK and manage them together with the MapMyChannel application for better business efficiency.