Top 10+ Online Marketplaces in the World 2025

Let me guess, you are new to this e-commerce industry, and the enormous options of online stores and marketplaces are confusing you. Well then, hello seller! I am Captain Eagle, not your ordinary bird flying in the sky, preying on innocent animals. I am an e-commerce expert who knows everything you need to know. Since you have landed on this blog, you are looking for the most popular e-commerce platforms to start selling online. The next few minutes of reading will reveal the most visited marketplaces in the world, along with the traffic they attract. Stay focused and absorb the e-commerce world’s knowledge. 

Top 11 eCommerce Marketplaces to Start With  

The most important factor for marketplace selection is the visitor traffic on the website. Just the way footfall is important for physical stores, online visitors are important to have sales or conversions. So, let's list the marketplaces on the basis of their visitors. 

1. Amazon (4790 Million Monthly Visitors)

Who else can be on top! Of course, it is Amazon. Started in 1994 as an online bookstore, the sales channel is at its peak. It has become synonymous with online shopping in many parts of the world. Coming to the footfall, as per sources, the online store has around 4790 million visitors every month (on average), residing in 23 most strategic markets of the globe. Apart from this, the platform is capable of fulfillment in more than 100 nations around the globe. It is quite a versatile channel as sellers can list any kind of product, belonging to different categories, be it B2B or B2C. 

Find out more about how to sell on Amazon here.

2. eBay (529 Million Monthly Visitors)

eBay is quite a unique sales platform as it enables sellers to list both old and new products. Not just this, it gives way for auction-style selling along with fixed price listing, giving the seller the benefit of competition and demand. There are around 133 million shoppers on the sales channel, spread across the globe in 190 countries (which is huge). It serves multiple categories of products, but specializes in antiques and collectibles. eBay listings can take an e-commerce business to different parts of the world and improve sales with global expansion. 

3. Etsy (400 Million Monthly Visitors)

In fourth place in the list of top marketplaces is Etsy. The e-commerce marketplace is one of a kind, as it serves a rather distinctive audience that is attracted to handmade, creative goods. This e-commerce marketplace platform is a hub of artistic heads and small businesses who aspire to deliver authentic art pieces rather than factory-made stuff. Data reveals that the ecommerce marketplace currently has more than 96 million active users. Such a consumer base dedicated to niche buying can be advantageous for a business. 

4. Walmart (120 Million Monthly Visitors)

This is one of the OG players in this list of top online marketplaces. After gaining popularity with its brick-and-mortar stores, Walmart is now growing rapidly on e-commerce platforms. Keeping its standard the same as physical stores, the top-rated online marketplace has stringent standards for entry, only allowing best-in-class service for its customers, fostering trust and relationship building. All thanks to this, it has a footfall of 120 million, all based in the USA. It is expanding to other marketplaces slowly and gradually.

Guide to start selling on Walmart with MapMyChannel

5. Mercari (125 Million Monthly Visitors)

Mercari is a Japan-based online marketplace, founded in 2013. Mercari grew fast with its mobile-first business strategy, similar to many other platforms that were introduced during the smartphone era. C2C transactions are largely emphasized, with the thought that users may "declutter" by listing and selling products with ease using the Mercari app and taking advantage of convenient integrated shipping choices. It has around 125.55 million visitors per month spread across areas including the USA, UK, and Japan.

6. Flipkart (161 Million Monthly Visitors)

Interestingly, just like the number one in this table of the biggest e-commerce platforms, Flipkart started as an online bookseller in 2007. It eventually took up the path to be an ecommerce solution where sellers can list all their products, belonging to different categories of sale. It has a strong hold in the Indian marketplace, given the monthly visitors on the platform being 161.10 million. It allows the sellers to manage their inventory, sales, and listings easily on its dashboard. 

7. Target (158 Million Monthly Visitors)

Another online platform that originally started as a brick-and-mortar and eventually expanded to the online segment is Target. The online arm is known as Target Plus. What makes it unique is its invite-only model for third-party marketplace sellers. The platform picks and chooses the sellers it wants on the channel to maintain the standard and quality for its customers.  With a monthly footfall of 158.40 million, the sales channel covers the United States, the United Kingdom, Canada, Germany, France, and Australia. Also, for sellers it is important to know that the sales channel is on its way to expand in nations like UAE, Japan, South Korea, etc. 

8. Otto (39 Million Monthly Visitors)

This online marketplace, having its headquarters in Germany, sells technology, fashion, and home items. They place a high priority on giving their consumers a satisfying shopping experience and provide a large selection of reasonably priced goods. Otto is an excellent platform to think about selling on if you are an expert in any of these product categories. In July 2025, the marketplace saw a traffic of 39.65 million, according to SEMrush. 

9. Shein (283 Million Monthly Visitors)

Fast fashion is the focus of the international online shop Shein. It is known for women’s fashion. However, it deals with children's and men’s clothing as well. The brand was founded in China, its headquarters are in Singapore. Shein depends on social media marketing and internet sales to quickly produce and sell stylish, reasonably priced clothes in small batches. According to Semrush, the channel has around 283.55 million visitors every month, giving a great market for sellers to deal in fashion products. 

10. Alibaba Group (100 Million Monthly Visitors)

Alibaba is the most popular B2B online wholesale store in the world. It helps businesses grow effectively through its variety of platforms such as Alibaba, Tmall, and Taobao. It is a pretty versatile platform that works for e-commerce to provide logistics, cloud computing, and financial services. It incorporates an AI and data-driven approach to support the digital growth of businesses. The website attracts around 100 million visits every month. 

11. Zalando (30 Million Monthly Visitors)

This Germany-based platform deals in clothing and fashion products. Serving the European market at large, it allows sellers to provide a satisfying shopping experience. It has a specific kind of products belonging to high-street fashion. The sales channel enables its sellers to connect with fashion-oriented consumers who have specific interests, allowing them to target niche markets. 

With 30.13 million visits per month, sellers can cater to a wide range of consumers daily and increase sales in the segment. 

How to Choose Online Marketplaces to Sell On?

Choose Online Marketplaces to Sell on

You know what! I can read your mind. I know by now you are informed and yet confused about these options. Well, I told you, I know everything, and also the solution to this problem. You can simply opt for a multichannel selling strategy. Why stick to one marketplace when you can sign up for multiple and cater to a wider audience and create higher sales. Multi channel ecommere integration allows the sellers to manage their ecommerce operations seamlessly, along with multi channel selling, inventory management, and data analysis. Now fly away, choose your favourites from the list and start selling on multiple channels seamlessly.