Amazon Launches Low-Price Shopping App "Amazon Bazaar" in New Markets

Amazon has always made its best efforts to fulfill the requirements of its customers, irrespective of their status. From assuring the authenticity of products belonging to luxury brands to understanding the needs of cost-conscious consumers, the Amazon Shopping app caters to every strata of society. Followed by the success of Amazon Haul shopping experience in around eight countries, including the US, the UK, Germany, France, Italy, Spain, Japan, and Australia, the sales channel realised the potential of this segment. As its further take on this, Amazon Bazaar App was launched in Mexico, Saudi Arabia & UAE, while the names are different according to the cultural resonance, the idea is to sell good quality products at a price lower than $10. Recently, the services of Amazon Bazaar have been extended to 14 destinations across the globe. Let’s dig into the details of their development in this blog. 

What Does Amazon Bazaar Offer?

Amazon Bazaar is offering an entirely different shopping app for consumers who wish to shop for cheaper yet good-quality products. All the items listed on this platform would be less than $10. If the total order reaches the minimum order value, free shipping can also be availed by the customers. Otherwise, a standard shipping fee is applicable. The Bazaar on Amazon offers a value-focused shopping experience along with an interactive and entertaining store. 

Also, there is a flat 50% discount on the first order placed by the customers. Now, the application is available in the international market including Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria. The delivery timeline is around 15 days or less, supported by a 24/7 multilingual customer support. And just because the product price is low, it does not mean that the customer does not get to return the product. They have a 15-day return window. 

How does this Affect Sellers? 

Every decision taken in favour of the customers on the sales platform directly affects the sellers and here’s what happens for the Amazon sellers: 

1. No Referral Fee 

The primary benefit to the sellers would be the zero referral fee. Sellers can list their eligible products successfully, without having to pay any kind of commission to the sales channel. Hence, the overall profitability of the Shop Amazon Bazaar is very high for sellers. 

2. Huge Audience Reach 

The audience willing to buy low price products is much higher than the one’s looking for luxury. This platform allows the sellers to reach them in a better way. Customers from the Tier 2 and Tier 3 Indian cities can easily be targeted from this sales platform. 

3. Simple Listing Process

The process through which the sellers list their products on Amazon is generally really long and sophisticated, but in this case, it is very easy. They can simply import their eligible products to the Amazon Bazaar storefront with a single click on the Amazon Seller Central. 

4. Secure Payment Gateways 

Amazon provides the sellers with a secure payment path. They can get their payments through their existing STEP program (Seller Tier Enhancement Programme), which is built to ensure transparency and regular disbursements. Hence, the sellers do not have to worry about their money being safe.

How Should Sellers Prepare to Serve the Best? 

As something new comes up, sellers need to prepare themselves for the changes to be ahead of the competition. Here’s what all they need to do: 

1. Listing Optimization

Sellers need to make sure that their listing is suitable for the target audience and sales platform. Better titles, clear images, and pricing alterations can win the sellers more conversions than they might originally get from a simple import of the product listing. 

2. Automate the Fulfillment

To provide the best service at competitive prices, sellers need to automate their orders and inventory management operations. With this, their orders can move smoothly, and the inventory will constantly be in check, so there are no dead stock or stockout situations. 

3. Choose a Reliable Fulfillment Partner

The order price might be low, but the sellers need to make sure that their service is equivalent to the regular Amazon orders. Hence, they need to have a reliable fulfillment partner like Amazon FBA that delivers the product efficiently. 

Amazon Bazaar to Boost Marketplace Reach

Amazon, as a marketplace, is making all its efforts to reach and serve as many people as possible. Now, as sellers, one needs to understand that it's their responsibility as well to make complete utilization of different opportunities that the sales platform comes up with while serving their customers with relevant service. Sellers need to bring out their best ideas and apply them to tap into different markets and reach a better audience base. Also, the optimal way to provide the consumers with best-in-class service is through automation and integration. That allows sellers to think and act properly.

For more such information and updates related to Amazon, stay tuned to MapMyChannel. From optimized product listings to automated order and inventory management, we help you stay competitive.