Amazon Black Friday and Cyber Monday 2025: Guide for Sellers

Amazon’s Black Friday and Cyber Monday Sale is the hottest of all during the holiday season. Just last year, in 2024, the overall sales for sellers during the Amazon Black Friday sale went up to $74.4 billion. Best-selling products across the United States were electronics, toys, and beauty products. The figures show that an Amazon seller can earn maximum profits during this time of the year if prepared with strategies and stock in hand. For those who don't know what all needs to be done, this blog is exactly what you need, and the ones who know there’s more for you! Make the most of the Amazon Black Friday and Cyber Monday (BFCM) sale 2025.

Why Every Amazon Seller Must Prepare for BFCM?

Many sellers wonder what the hype is about Amazon Black Friday and Cyber Monday! Before getting into the details, sellers need to know that the sales channel recorded the highest sales ever during the 12-day period of Amazon BFCM, last year. To answer the question in the head, the Amazon Black Friday sale holds such importance due to higher traffic and better conversion rates during this period. 

While there will be millions of customers scrolling through the selling platform, sellers need to be prepared for what will be coming up. Only if the store and inventory are well prepared for the upcoming season will sellers be able to make the most of it. As the maximum sales are generated during this period, your Amazon store should also be maxed out on efforts and planning for a top-notch outcome. 

Amazon Promotion Tactics for Black Friday and Cyber Monday Success 

Only the right setup can get the sellers across the Amazon marketplace towards a successful sale season. Here’s what you need to do: 

1. Know What Sells the Best

Every business has some best sellers that bring the maximum sales and profit. The sale season is not the best time to launch something new or promote the ‘not-so-famous’ products. Sellers need to know what works best for them and build a marketing strategy around the same. Also, sellers need to understand the customer patterns, behaviour and their target audience to make a clear layout for the season coming up. According to the best seller, prices and other factors can be altered for better performance. 

2. Listing and Inventory Optimization 

Product listing is one of the most underrated but crucial aspects of online selling. It comprises the necessary keyword and SEO based formatting that allows consumers to find relevant products. Generally, sellers miss out on updating the product listing, but this needs an update as trends and related keywords might have changed. Also, inventory needs to be optimized to maintain an uninterrupted flow of products to the end-customers. Demand forecasting is a must for every seller right ahead of Amazon Black Friday 2025. 

3. Pricing and Promotion

Price is the endpoint that makes or breaks the deal. So, smart pricing is a necessity and not just another aspect of your business. Smart pricing techniques allow sellers to price their products optimally, such that the profits are not hurt and consumers are attracted to them. Sales call for price drop and a clear indication of the same is a must. Also, to create a sense of urgency, sellers can flash the price with tags like ‘limited period offer’ or ‘sale ends soon’. The right promotion ideas will bring unexpected conversions for your business. 

4. Make Use of Amazon Black Friday Ads

Sellers can make use of ads to promote Amazon Black Friday Deals, which grabs the attention of the Amazon-wide audience present around the globe. With ads, sellers can appear more often in web searches and attract customers for better sales. With promotions, a quick boost to the business is enabled, while the visibility is maximized during the sale. Also, make sure that the performance of all the ads is being tracked, so you know if the promotion is actually working. 

5. Follow Up

Your job as a seller does not end with the promotion and marketing, also not with the end of the Amazon business boost. It actually goes even after the sale ends. Sellers need to follow up on their customers after the sale ends, asking for their feedback, experience, and other business aspects. Also, this can act as a connection builder for a seller whose business is new and wants to retain customers for repeated purchases. Even the best strategists in the eCommerce industry suggest follow-up emails post-sale. 

Post-sale strategy: How to retain customers?

Once the Amazon BFCM sales end, sellers need to take some simple steps to retain and re-engage customers. Here’s what you can do: 

• Make customers feel valued by sending them thank you emails or texts after each purchase. 
• Sellers can send follow-up emails with product recommendations that are complementary or relevant. To promote repeat purchases, offer a travel-sized version or a matching accessory. 
• Urge satisfied clients to share user-generated content or write reviews. Sincere reviews increase your brand's social evidence and foster consumer trust, particularly in a cutthroat market. 
• Examine if products became popular or sold out during BFCM and quickly stock them in. Keeping high-demand items available helps you continue sales momentum even after the holiday rush. 

Amazon Tools and Strategies for BFCM Preparation

While the strategies will help you make the sales season successful, the business definitely requires some tools that help with day-to-day operations. Amazon is packed with the same, and here’s a little list of some prominent tools: 

1. Amazon Ads 

To reach a wider audience, sellers can use Amazon ads. Different ad formats can be tested to know what works best for the business. Make sure to run ads before and during the event to attract maximum buyers. 

2. Deals and Coupons 

To draw in deal seekers, take part in Lightning Deals or provide coupons. During the busiest time of year, these promotions can increase awareness and conversion by appearing on popular pages. 

3. A+ Content 

Get help with the product listing with the A+ Content. This helps the sellers add better visuals, make comparison charts, and promote the brand with storytelling patterns. In the case of a registered brand, sellers get to build an Amazon store to showcase their product collection. 

4. Fulfillment by Amazon (FBA)

Amazon FBA allows sellers to fulfill their orders effortlessly. Hence, Amazon global selling becomes much easier and the profits of the business shoot to the maximum. Sellers just need to maintain their inventory in target markets.

Black Friday and Cyber Monday Sales

The Amazon BFCM sale is the awaited sale of the year on both the seller and buyer ends. For such a great event, sellers should be all prepared and buckled up. Following the strategies and tips mentioned above, sellers will successfully be able to manage their peak demand and season. In addition to all this, if they need anything, it would be an automation software that not just allows sellers to get the processing automated, but also brings sellers features like virtual bundling and Best Sellers recognition. Hence, they would be able to increase their AOV (Average Order Value) and improve their marketing strategies. Now, don't waste a minute and prepare your Amazon store for a banging sale season. 

Let MapMyChannel help you automate inventory, and optimize product listings so you never miss a sale during the biggest shopping season of the year. Start planning today with MapMyChannel and stay one step ahead of your competitors this Black Friday!